About Us

Digital ECP Inc. buying group was created based on a simple and growing need – for the independent Canadian eye care professional to be competitive in an increasingly digital marketplace.  Karen Ouellette has partnered with industry suppliers to deliver DIGITAL business solutions to our buying group members that save you time and money.

Our Short Story

The sales landscape has changed dramatically for opticians and optometrists in recent years.  We’ve all watched as eyewear sales has shifted to Big Box stores, national chains, and online retailers.  E commerce is accelerating as technology allows for everyone to sell online and compete for consumers attention.  There’s no question consumers have changed how they buy eyewear and we want to help bring you into that fold.

We know digital marketing is complicated and a fast-changing facet of your business.  You, as eye care professionals, have less time today to learn website design, write code or create content for social media or email offers. How do you choose from multiple suppliers of marketing systems, accounting, graphics or other services? Shouldn’t running a successful eye care business be about your clients and great service?  This is where we can help.

We may be a little older but certainly a little wiser as well! Karen has over 20 years of industry experience.  Karen has an extensive background in banking, client service and managing a buying group in Canada. In addition, she boasts a long history of building industry partnerships at all levels and delivering member value.

Digital ECP’s value for members lies in two things: our wealth of experience and knowledge in the optical industry, and all the positive relationships we’ve built along the way, creating a large network for our members to operate within. Hard work, a homegrown and giving approach, a motivation to build, and a laugh-first attitude have created esteemed relationships with optical industry partners, associations, business consultants and many more. Our success is measured by our clients looking to their futures in excitement, with opportunity on their horizons.

Thank you to all of our partners and members for making this happen! Let’s all write a happy ending together.

Cheers, Karen Ouellette


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Karen Ouellette