New Modz Kids Line

PR Modz Kids April 2016

FOR IMMEDIATE RELEASE                                                                                                        Contact: Paula Weissman

April 20, 2016                                                                                                                     pjweissman@modernoptical.com

800.323.2409   ext. 544

  MODERN OPTICAL INTERNATIONAL

Introduces Six New Styles for Modz Kids Collection

Roselle, IL – Value eyewear leader Modern Optical International introduces six new styles to its Modz Kids Collection.

Modz Kids frames put a smile on everyone’s face! Kids love them for their cool styles and vibrant colors. Parents love them for their durability and affordability, making a back-up pair of glasses a viable option. With 38 styles, this collection offers an abundance of colorful choices and youthful details in a variety of shapes. Many, in fact, align with the very styles their parents are wearing!

Modz Kids debuts six new releases reflecting today’s eyewear trends. All styles infuse fun and color, often into quasi-grown up designs, and feature spring hinges as well as quality materials such as TR90 and handmade zyl. Amuse, a unisex style, combines youthful fashion with serious durability. An easy-to-wear rectangular shape with a pop of color on the temples, this style is a magnet for kids, while parents give it a “thumbs up” for the CRT (180 degrees) spring hinges. Colors: black/blue, black/grey, black/red, and black/purple. Size: 43-14-130. Highlighted by fresh neon hues, Funny personifies happiness. This feminine stainless steel style, with hints of retro inspiration, also features spring hinges, silicone nose pads, and acetate temple tips. Colors: matte black/hot pink, matte black/lime, matte black/orange. Size: 46-16-130. Kickball, a sure winner, will keep pace with the most active boy. Matte stainless steel rectangular fronts combine with sporty accents on TR90 temples. Other features include spring hinges and silicone nose pads. Colors: matte black/brick, matte gunmetal/black, matte navy/blue. Size: 47-17-135. MVP will get his vote for best in class. This TR90 style incorporates CRT (180 degrees) spring hinges for added durability to support his active lifestyle. Colors: black/blue matte, black/grey matte, and black/brick matte. Size: 46-15-125. Scout is ready for his biggest adventure. This TR90 frame boasts clean lines, sporty accents, and spring hinges. Colors: black/navy matte, black/red matte, navy/grey matte. Size: 46-15-125. Sugar is the sweetest! This handmade zyl frame offers a girly cat-eye shape, accented with soft colors. Colors: black/mint, black/pink, burgundy/fuchsia. Size: 46-16-125.

Hi and lo-res images of these six new styles plus two model shots may be accessed using this Dropbox link:

https://www.dropbox.com/sh/wy2abod9b1jpilw/AADxKwJZmjwZSCPI31nsdjdha?dl=0

All Modz Kids frames are covered by a two-year warranty. Merchandising materials include large-format imagery. Each frame includes a premium branded clamshell case wrapped in leather-like material with qualifying purchases.

About Modern Optical International

Modern Optical International, based in suburban Chicago, is a family-owned and operated business founded in 1974.  A provider of quality eyewear for men, women, and children, Modern is an industry leader in the value-oriented eyewear market. With 15 unique collections representing over 850 styles, Modern Optical frames are perfect for managed care, price specials, second pair sales, and frame and lens programs. Our Summit Optical Supply Division provides cases, parts, cleaning cloths, and more.  Please visit www.modernoptical.com or call 800.323.2409 for more information.

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