Welcome to Digital ECP


Digital ECP Inc. buying group was created based on a simple and growing need: Independent Canadian Eye Care Professionals need help to compete.  Karen Ouellette and Grant Larsen have partnered with industry suppliers to deliver DIGITAL business solutions that save you time and money.

Our Short Story

The optical world has dramatically changed.  We’ve all watched as eyewear sales have shifted to Big Box stores, national chains, and online retailers.  Ecommerce is accelerating as technology allows for everyone to sell online and compete for consumers attention.  There’s’ no question consumers have changed how they buy eyewear and we want to help.

We know digital marketing is complicated and changing fast.  That you have less time today to learn website design, write code or create content for social media or email offers. How do you chose from multiple suppliers of marketing systems, accounting, graphics or other services? Shouldn’t running a successful eye care business be about the customer and great service?  We can help.

Karen and Grant combined have over 35 years of eye care industry experience.  Ok, so we are a little older, but that does bring some benefits.  Karen has an extensive background in banking, customer service and managing a buying group in Canada. A long track record of building industry partnerships and delivering member value.  Grant has held several executive and  marketing positions in the eye care industry.  And more recently, a part-time digital marketing professor, entrepreneur and small business consultant. But the true value may not be how much we know, but the positive relationships we’ve build along the way . Hard work, a giving approach, a motivation to build and a laugh first attitude have created valuable industry relationships with supplier partners, associations, business consultants and many more.


Ultimately, our success will be measured by customers who look to the future with excitement, but appreciate what we deliver every day.  Thanks to all  of our partners and members for making this happen.  Let’s all write a happy ending together.