New Frames: Gwen Stefani from Tura

Tura Launches Two Collections by Gwen Stefani: L.A.M.B and gx by Gwen Stefani 2016-01-07

Tura Inc., in combination with Grammy Award-winning musician and fashion entrepreneur Gwen Stefani, is introducing a new line of sunglasses and optical eyewear for the L.A.M.B. and gx by Gwen Stefani brands.

The collections offer a mixture of urban shapes, bold colours, and fashion-forward styling. Both the L.A.M.B. and gx by Gwen Stefani collections are emblematic of Gwen’s unique personal style. Gwen is the master of fusing multiple music genres to create her own distinctive sound. Like her music, her personal style is a fashion blend that showcases her innate ability to create fashion that is fresh and original. While both collections are infused with Gwen’s iconic style, they address two different groups of customers.

The L.A.M.B. collection features Gwen’s love of black and white by expressing it through graphic uses of stripes, checkers, geometric prints and colour blocking. Her inclination to mix masculinity and femininity in her style is conveyed through the use of bold masculine shapes softened by a feminine color palette. Iconic industrial details on the frames include slot head screws, zipper textures and her custom signature metal tip.

“gx” is how Gwen signs her emails, and for her the “x” represents sending her love. gx by Gwen Stefani is designed for her fans who are looking for an affordable way to emulate her style. Trendy, retro?inspired “geek chic” shapes dominate with playful uses of pop colour. Pop colour accents are used most often on the interior of the frame and signature tip stripe.

“I feel like I’ve been waiting my whole life to get to do this and finally getting to design eyewear is a dream come true! Getting to design two different collections is even better than a dream!” said Stefani.

“We are extremely proud to be partnering with Gwen to introduce L.A.M.B. and gx eyewear. In addition to being a legendary performer, Gwen is a true fashion icon, an innovative designer and a leading tastemaker. This is truly a special opportunity to blend Gwen’s unique style with Tura’s well-known commitment to quality, service and innovation,” said Jennifer Coppel, vice president of Brand Management for Tura Inc.

The L.A.M.B. collection will launch with 12 ophthalmic styles and 13 sunwear styles, while the gx by Gwen Stefani collection will launch with 12 ophthalmic styles.

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